About Kaleidico.com

In 2003 Bill Rice was riding high in the heyday of the mortgage refinance boom. He had come off the successful building and selling of an Internet-only bank (DeepGreen Bank) and had helped Quicken Loans automate their home equity business. He had become a software guy that had learned a lot about mortgage and marketing. Software people like to build things. They see opportunities and they want to make them easier, they see users with problems and they want to solve them, they see inefficiency and they want to code it out - this was the stirring of a new company. There were few markets that harvested opportunity more inefficiently than the mortgage industry in 2003, and Kaleidico was born.

Originally, Kaleidico set out to make loan officers and mortgage broker faster and more efficient at making loans, but somewhere along the way we became something different. Sure we accomplished the original goal. There is no mortgage CRM that can convert better or help loan officers crank out more loans than Kaleidico's Sales Manager. But, we are something bigger than that now - we are a small independent software company.

Maybe that is not a powerful statement to a venture capitalist, but it is magical in a few ways:

  • Pretty impressive for a companies who's first product was mortgage CRM
  • We love making cool software and we love our software engineers
  • We have or priorities straight: happy people + cool projects = profits
  • We don't take VC money or government bail-outs
  • We have tons of fun!

Meet the People

You can read a lot more about our great software and what we believe in throughout Kaleidico.com - let's meet the people and learn why they make us a great company to work for and buy software from:

Keith Burwell
Business Development

 
Greg Cieslik  
Nick Martini  
Joseph Lobsinger  

Bill Rice Photo

Bill Rice
CEO/Founder
734-984-4522
bill.rice@kaleidico.com
Twitter: @billrice
Blog: www.billrice.org

Bill Rice is the founder and CEO of Kaleidico.com, experts in creating software for Internet lead generation and lead management. Bill has nearly two decades of experience building software that spans various industries from Internet security to financial services. He has lead software, marketing, and operations teams at: TASC, Iridium, DeepGreen Bank, Quicken Loans, and MortgageLoan.com.

Things you might not know about Bill:

  • Served in the US Air Force - first as a pilot, ended as a counterespionage case officer (not sure which was more fun)
  • Built one of the world's largest databases for an unnamed intel agency (back when 18 TB fit in rooms not on desktops)
  • Has a passion for politics and started one of the first political podcasts (when no one knew what podcasts were)
  • Is one of millions of afflicted fantasy baseball addicts (rarely turns down a league invitation)
  • My kids think I am the funniest person on the planet - my wife not so much...
Doug Van De Motter  

 Kaleidico in Action

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