Kaleidico started up in 2005, and what an amazing journey. Like most journeys it defines us and makes us unique. From our beginnings as a bootstrap software company to our evolution into a digital marketing agency, we’ve remained true to our original mission--make the Web a friendlier and more responsive place for consumers.
We’ve proven that this philosophy is the best way to attract lots of customers and produce mountains of revenue on the Web. Fact.
This approach has yielded us exceptional customers and built long-term relationships based on delivering sustained revenue growth. Our clients are the who’s who of great Michigan companies, driving us forward and upward towards the premiere digital marketing in Detroit, Southeast Michigan, and expanding. Thank you!
Take a look at the timeline below to learn more about our past and join us in our excitement about where we’re heading in the future.
Working in an online banking startup, Bill Rice sees the chaos of millions consumers using the Web to inquire about financial service products (Web leads) with no system or software to deliver these leads directly to sales people or ensure customer follow-up. Bill sketches the genius of an intelligent lead management software and creates Kaleidico, LLC.
Kaleidico, LLC is put on hold as Bill Rice leads the sale of the Internet bank startup, DeepGreen Bank to Light Year Capital. This successful sale leads to an exit for Bill Rice, who joins Quicken Loans.
Overcome again by the entrepreneurial spirit, Bill Rice leaves Quicken Loans to resurrect his startup idea and company. The problem of lots of Web leads and no sales follow-up has only worsened as the mortgage market heats up into a historical frenzy.
Kaleidico launches icoSales the first intelligent lead management system. This self-learning Web lead routing and conversion software becomes the solution for some the largest mortgage call centers in the US to keep up with the mortgage boom: Indy Mac Bank, American Home Mortgage, New Century, PHH Mortgage.
The mortgage market collapses. Kaleidico enters a period of crisis, as 75% of revenues turn into bankruptcy notices.
Kaleidico continues to struggle to reposition its software outside of the mortgage call center business model. Meanwhile, Kaleidico is organizing a sizable internal pivot in its business, leveraging its expertise in the Web lead generation business.
Kaleidico makes a risky decision and actively transitions all of its software customers to a friendly competitor and shuts down its icoSales lead management software. Kaleidico moves from supporting sales to marketing--using their unique knowledge of the business of online lead generation.
Kaleidico quickly doubled their revenue and yields the best year in Kaleidico, LLC history.
Kaleidico continues to land the best clients in Michigan, tackle the toughest online marketing challenges, and deliver (and guarantee) revenue-based results like no other digital marketing agency in Detroit or Michigan.
Kaleidico aggressively grows the team and services, becoming a full-service digital marketing offering: digital strategy, web design, video production, email marketing, social media, SEO/PPC, and anything else digital and marketing.
Bill Rice is the founder and President of Kaleidico. Bill believes in the power of understanding the sociology of the Web--the foundation of his unique Web marketing and lead generation philosophy. Bill regularly writes and speaks on the topics of entrepreneurship, lead generation, and the curious behavior of people on the Web. [Read more..]
Mike Carroll is Kaleidico’s Creative Director. Mike believes that everything, from strategy and user experience to artwork and message, deserves creative attention -- the focus of ensuring the Kaleidico team creates full experiences, not just creative assets. A writer first, by trade and passion, you can read more from Mike on the Kaleidico blog. [Read more..]
Kaleidico specializes in connecting all the digital dots to build you a broad, sustainable and integrated marketing strategy. [Read more..]
Get a plan that finally coordinates all of your online marketing efforts. You’ll be amazed at the force of an integrated digital marketing campaign. [Read more..]
Stop just serving up pretty pictures on the Web. Turn your website and social media platforms into sales lead generation systems. [Read more..]
We can design anything. Build trust, credibility and excitement with beautiful and engaging design. For your branding, your website, or your content, Kaleidico's unique design approach puts art to work, merging form and function. [Read more..]
Design your website to convert visitors to customers. We build Web experiences that attract and engage consumers to generate revenue. Beauty only works if it works beautifully. [Read more..]
Data Visualization is the most effective way to attract and engage your customers fast. People are visual by nature and the Web is quickly becoming a network of pictures. Don't let words get in the way of telling your story. [Read more..]
Content is king! It’s an overused mantra in digital marketing, but that doesn’t make it any less true. The ironic strategic advantage for any company that executes content marketing well--you will be one of the elite few! [Read more..]
Words matter. And although there is a glut of words on the Web, most of them are written poorly in a flawed attempt to woo search engines and not customers. Make the switch and grab the gold. [Read more..]
Rich media is the future of an always connected consumer. Video is the fastest growing consumer media format. Turn your messages into visceral montages that invoke action. [Read more..]
Don't underestimate this revenue generating gem. Email marketing is not your Grandmother's direct mail, it is the highest returning, most responsive online marketing strategy. Well-designed and crafted email campaigns inspire, engage and entertain your customers. No matter your business, email works. [Read more..]
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