(Emotional) Copywriting is a Lost Art
Posted on 01. Oct, 2010 by Bill Rice in Blog
Kaleidico - Online Lead Generation Copywriting
When was the last time you read an email or web page and got emotional?
Too few and far between. Ridiculous, huh? After all we’re in marketing.
Every time you review the subject line on your email or scroll down a page on your website you should feel the urge to check for your wallet or purse.
That’s what we want from our customers. That brings mind blowing conversions.
This has been my obsession over the last several weeks. Reviewing some of the copywriting that was flowing through our agency and making its way into our clients’ marketing campaigns…
I was appalled! We’ve been lulled into an SEO coma.
We write for mathematical algorithms and not people. We forget that Google might send them with this drivel, but people won’t buy unless they’re inspired.
Sales happen only when customers are convinced that you provide fortune, fame, or just good looks.
It’s time to get back to the basics. We need to use the original simple formula.
- Tell customers and interesting story
- Show them how they can be the star in that story
- Then tell them how to guarantee that happy ending
That is how we get great copywriting (and more online sales leads generated).
Looking for some good copywriting classics to read?
- Confessions of an Advertising Man, David Ogilvy
- The AdWeek Copywriting Handbook, by Joseph Sugarman
- The Copywriter’s Handbook, by Robert Bly
- Hypnotic Writing, by Joe Vitale
Need some great copywriting (we’ve solved the problem) or online lead generation?
Give us a call at 866.667.5253 or send us a quick note.
